- Portrait image: Avoid using images of celebrities to prevent prejudice and to increase authenticity.
- Name: A name often reflects a persona’s heritage and social environment.
- Demographics: Demographic information, such as age, gender, or geographics, gives context to a persona and immediately creates a specific image of a certain target group for a design team.
- Quote: A quote summarizes your persona’s attitude in one sentence.
- Mood Images: These photos or sketches enrich a persona with context, They illustrate a persona’s environment or behavior patterns, as well as goals and motivations.
- Description: The description can reveal characteristics, personality, attitudes, interests, skills, needs, expectations, motivations, goals, frustrations, brands or technologies the persona likes, or background stories.
- Statistics: Statistics can be a starting point for personas or used to substantiate more qualitative descriptions.
Take a step back from time to time to cross-check if the personas are realistic or if they feel too artificial, too constructed, too much like patchwork. And avoid creating “idealized customers,” not the customers you will find in reality.